Bachelor of Business Administration (BBA)
A Bachelor of Business Administration is an international qualification that develops broad business knowledge, ensuring you are a highly adaptive graduate ready to pivot to the needs of industry. You’ll be cross-skilled in various areas of business, be ready to work in a dynamic environment and pivot to the needs of the industry.
Study our foundation units
In the first year of the Business degree program, you will explore core competencies in business, learn to use financial information to make informed and responsible decisions, and develop your business intelligence and analytical capabilities to interpret data in a meaningful way. You will complete management foundation units aligned to global trends, and develop skills across marketing, finance, human resources, project management and strategic management. You will graduate ready to meet the challenges of industry.
In addition to the core units, you will study three specialisations during the course. The specialisation includes International Management, Digital Marketing and Innovation and Entrepreneurship. These give you the freedom to personalise your degree, and enhance your career choices and marketability in the international business arena.
International Management Specialisation
This specialisation prepares students for their global career with a focus on managing international operations in cross-cultural or cross-national environments in emerging countries. Students learn to analyse the impact of the global as well as local environments on management and organisations, leadership, competition, sustainability, responsibility, and ethics. Learning real-life management cases and problems and developing solutions are an integral part of this specialization.
Digital Marketing specialisation
Digital Marketing specialisation opens the door to digital marketing and how it applies across the dynamic world of business and beyond. You can choose to study topics including how to design user experiences, create digital marketing strategies and manage social media platforms.
Innovation and Entrepreneurship specialisation
This specialisation is designed for enterprising people who want to become entrepreneurs as founders of fast-growing businesses or work as internal corporate entrepreneurs for innovative organisations. You’ll gain skills in problem solving, planning, organising, and managing innovation and develop your skills, knowledge, and expertise in starting, running and growing an entrepreneurial venture. This specialisation provides breadth in innovation, entrepreneurship, creativity, design thinking and prototyping for innovative individuals or those wishing to work as internal corporate entrepreneurs.
An Elite Global University
SLIIT International offers the Bachelor of Business Administration in partnership with Curtin University. Curtin Business School is accredited by AACSB (Association to Advanced Collegiate Schools of Business), UN Principles for Responsible Management Education (PRME), and holds 4 Palmes of Excellence rating from the Eduniversal Business School.
AACSB accreditation is awarded to business schools that meet strict standards of quality academic and professional excellence. It is known worldwide as one of the most recognized forms of professional accreditation earned by an institution’s business programs.
Most industries and organizations, whether private or public, local or international, employ business graduates. The BBA’s strong business focus enables graduates to manage people, projects, financial resources, and operations. By choosing specialisations, you can contextualize your management skills in areas such as;
- Small Business
- Digital Marketing
- Retail and Supply Chains
- Corporate Governance
- Social Leadership and Ethics