Bachelor of Business Administration (BBA)
A Bachelor of Business Administration is an international qualification that develops broad business knowledge, ensuring you are a highly adaptive graduate ready to pivot to the needs of industry. You’ll be cross-skilled in various areas of business, be ready to work in a dynamic environment and pivot to the needs of the industry.
Study our foundation units
In the first year of the Business degree program, you will explore core competencies in business, learn to use financial information to make informed and responsible decisions, and develop your business intelligence and analytical capabilities to interpret data in a meaningful way. You will complete management foundation units aligned to global trends, and develop skills across marketing, finance, human resources, project management and strategic management. You will graduate ready to meet the challenges of industry.
In addition to the core units, you will study three specialisations during the course. The specialisation includes International Management, Digital Marketing and Innovation and Entrepreneurship. These give you the freedom to personalise your degree, and enhance your career choices and marketability in the international business arena.